Cyclists Stopped Trusting Free AI. Here’s Why They Pay for a Coach Now.
Discover how one ring and one paid coach turn “the app says I’m ready” into a plan that actually knows whether you are.
The old way:
A cheap generic health tracker with free AI. It’s a complete trap.
- ✕Free AI, No ComputeNo free AI model has the compute power to give you a stable analysis of your data. So it guesses, in a confident voice.
- ✕It HallucinatesAn Oura owner caught the ring’s advisor inventing a trend. “It admitted it made it up.” Six hundred upvotes.
- ✕It Can’t See YouEven a paid version of ChatGPT has no link to your ring, your ride or your sleep. You paste screenshots forever.
- ✕It Acts Without AskingOne training app’s AI raised a rider’s FTP sixty watts overnight. Every workout rewritten. Nobody asked him.
The new way:
A paid coach with the power to be right, and the manners to ask.
- ✓Knows YouMarco is trained on sports scientists and cycling coaches, and has full context on your recovery, your plan and your goal. We unashamedly charge a subscription for him, because he does the work.
- ✓Sees the RingTHRIVE reads HELIOS every night. Your sleep is in the morning number before you've opened the app, and Marco tells you what it means.
- ✓Sees the Ride and the FoodThe ride computer and the food log live in the same app. Nothing to paste.
- ✓Proposes, You ApproveIt suggests tomorrow, says why, and waits. Nothing moves on its own.
Ready for a Coach That Isn’t Guessing?
Get the HELIOS smart ring — the ring and the app that read every night and decide tomorrow with you.
Claim Your Offer →Meet HELIOS + THRIVE: the coach that can see you
We have taken a stance against all these cheap generic fitness trackers that do nothing apart from give you generic data with an AI overlay that hallucinates. So we built the opposite.
Marco is the coach inside the THRIVE app, and we unashamedly charge a subscription for him, because he has an immense amount of power behind him and he does the work. He's trained on leading sports scientists, cycling studies and coaches. And he can see you. THRIVE reads the HELIOS ring on your finger every night, records every ride in its own bike computer and holds every meal you log, and Marco has all of it: your recovery, your nutrition, your plan and your goals. Nothing to paste. The system sees the night; Marco tells you what it means.
Trained on Sports Scientists, with Full Context on You
In 2026 AI has gained exponential computational power and can deliver absolutely unbelievable results, but those are the paid models. Marco is one. He’s trained on leading sports scientists, cycling studies and coaches, and he has full context on your recovery, your nutrition, your plan and your goals. It’s not hallucinated. He has skills.
- Runs on a powerful, proprietary-configured paid model with the compute to be stable
- Trained on sports science, cycling studies and coaching practice
- Tells you what the system read; never invents
Ring, Ride and Food, in One Place
A free AI has nothing to read. THRIVE reads the HELIOS ring every night, records every ride in its own bike computer and holds every meal you log. The morning number is built from all three, and Marco tells you what it means.
- Grounded in your own sleep, recovery, rides, load, fuelling and goals
- Remembers your goal, your plan and your history, and checks in
- Log food by photo, barcode, or by telling Marco
Builds the Plan, and also Asks
Marco builds your training plan and your nutrition plan inside your calendar, iterates on them daily, and proposes every change for you to approve. Ask for a route and it builds one you can ride. Ask it anything about cycling and it’ll get into it.
- Builds a full plan, plans meals, builds routes, logs food, edits live cards
- Proposes a change as a card you approve
- You tap approve. Nothing changes mid-ride.
How Marco Compares to the Coach You Already Have
| Feature | Marco (HELIOS + THRIVE) | ChatGPT | Oura Advisor | WHOOP Coach |
|---|---|---|---|---|
| Runs on a model | ✓ | free tier | ✗ | ✗ |
| Trained on sports | ✓ | ✗ | ✗ | ✗ |
| Grounded in your sleep | ✓ all of it | ✗ what you type | ✓ ring only | ✗ band only |
| Remembers your goal | ✓ | ✗ | ✗ | ✗ |
| Builds plan, meals | ✓ | ✗ | ✗ | ✗ |
| Changes the plan | Proposes, you approve | ✗ | ✗ | ✗ |
| Caught inventing | ✗ | ✓ | ✓ | ✓ |
One ring. One app. Every answer.
The ring and the coach that read every night, know what you ate, and change tomorrow’s session when you say yes.
Join the riders who worked out what free was actually buying them.
Real Results from Real Cyclists
Adam B.
Before: cheap band said “ready” daily.
After: Marco said “not today” on day two, and why.
Day 2
Phil S.
Before: ChatGPT tabs.
After: plan in the calendar, nothing to paste.
Week 1
Jeffrey R.
Before: an AI that changed things silently.
After: one that asks.
Every morningWhy It Works
Sees You
The ring, the ride and the food. Nothing typed.
Knows You
Your goal, your plan, your history. Not a blank chat.
Does the Work
Builds, logs, moves, routes. Then asks.
Real Cyclists, Real Results
Susan A., verified buyer
A generic tracker with a free AI that gave me the same “great recovery” line every morning.
Marco tells me which of the three inputs moved.
First time the advice was about me.“First time the advice was about me.”
EZ Gonzalez, verified buyer
Used ChatGPT to build my plan. It invented a trend in week six.
Marco shows me what it read before it proposes anything.
It says ‘I didn’t read that’“It says ‘I didn’t read that’ instead of guessing.”
Priya P., verified buyer
A training app’s AI rewrote my FTP without asking.
Marco proposes. I approve. That’s the whole relationship.
Paying for a coach that waits for me“Paying for a coach that waits for me was worth it in a week.”
Trusted by Cyclists Worldwide
What You Get
HELIOS titanium ring
Training plan
Nutrition plan
Ride computer
Marco, your coach
Recovery + sleepOne ring. One app.
Everything you need to stop guessing — risk-free
✓On Your Finger in 60 Seconds
Size it
Free sizing kit ships first. Confirm your size in the app.
Wear it
Ring on. Charge it once a week. Forget it.
Answer six questions
THRIVE builds your first plan around your goal and your hours.
Approve the morning
Marco proposes. You tap yes. Ride.
Optional accidental damage, theft and loss cover plus extended warranty, added at checkout.